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I have been a gamer for most of my entire life, and I remember the early days when what I loved was ridiculed, let alone celebrated. That’s why days like today make me smile, to see how a huge company revels in the world I love so much. Here’s the opinion of one reporter who witnessed the Times Square Kinect kick off event:
“From a my perspective and many other jaded New Yorkers who have seen everything and also experienced brands that try to take over Times Square over and over again, Microsoft did successfully make a spectacle last night! I didn’t think it was possible outside of New Year’s Eve to break through in Times SQ. Microsoft’s event did it. 100+ dancers dressed in “I am the controller” shirts, rocked the streets all night and entertained the crowds. The biggest shocker was the positive energy all around, lines of people, hoards of tourists and even the casts of crazies were all in great spirits and celebrating (again not the norm in Times Square). MTV Sway hosted the event kick off, Lady Sovereign performed (there was a buzz when she came out and the crowd thought she was Justin Bieber!!) and then Ne-Yo closed the opening ceremonies with his entourage of sexy dancers dancing with the Dance Central game with the “I am the Controller” dancers as back up.”
Here’s video coverage of the Times Square Kinect release:
Even Ellen got in on the madness, this video demonstrates just how easy Kinect for X-Box 360 is: