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BJ'S BLOG 05/19/14 "Hit Me, I Need Your Attention"
by BJ Shea,posted May 19 2014 7:32AM
Today’s blog comes from one of my mentor’s, Dan Sanders.
Something I believe is you can’t judge a book by its cover—or a blog by its title. I disagree with Willie Shake when he asks "What's in a name?” A rose is a rose, for sure, but a story title is not a rose, and I’ve been watching very closely the hits I get on my blogs and podcasts. Of particular interest was the most recent one titled “Ride Me through America.” Obviously this title was a bit misleading and somewhat suggestive since the blog was really about seeing America, not some traveling bedroom. On the other hand, my blog titled “Teach Your Children How to Spend” about the $1,000 dress from Frozen went largely ignored. I wonder if the results would have been different if I had called the piece “Would You Take Her Dress Off for a Thousand Dollars?”
As many of you have discovered, my blog and podcast often deal with different subjects. For me, it’s difficult to write several hundred words about a subject and then spend 15 minutes talking about it. I would never want to sound like I am giving a lecture. My podcasts are spontaneous and unrehearsed, erupting from my mind as I speak. It doesn’t matter what’s inside my mind, though, unless I attract yours first.
When you’re standing in line waiting to pay for something, there is a treason, err, reason the magazines by the checkout feature women and men in various stages of undress. Sex sells. If you come up with a sexy gimmick and put it on YouTube, you might make millions, getting paid for the number of hits you get.
So, you might ask, what’s my point? The point is radio, podcasts, blogs, TV, movies, books, and newspapers depend on how many hits they get for survival (and I’m grateful for everyone reading this now), but I have a couple of questions. Did you start reading this because the title is “Hit Me, I Need Your Attention”? Would you have read it if I had called it “The Importance of Titles”?
There’s a little more on this and other subjects on the shores of Rambling Harbor. Give a listen.