BJ'S BLOG 09/24/13 "Bad Words"
Just when you thought you couldn’t possibly be offended by a mass-market beverage, here comes a rude Vitamin Water bottle-top to ruin everyone’s day. Blake Loates of Edmonton, Alberta received a cap with the phrase “You Retard” – which Coca-Cola (the company that manufactures Vitamin Water) claims was an honest mistake. Coca-Cola says that some “cap quotes” for the Canadian market are half-English and half-French.
The dreaded “R word” means something rather mundane in French: essentially, it is defined as “late”. Loates didn’t take it that way, her outrage due in no small part to the fact that she has a sister who suffers from cerebral palsy and autism.
Here’s where my sympathy is challenged: The Loates family took to social media, airing their grievances, and shining a spotlight on the issues facing the younger Loates daughter as a means of identifying, and justifying, the family’s outrage.
Coca-Cola has apologized, but I can’t help thinking that this whole matter could have been solved without using a child with Cerebral Palsy and Autism as a poster child for your discontent. I’m not saying they have no right to be offended, but I do think that we are becoming a nation of hair-trigger outrage, and having outlets like Twitter and Facebook make it all far too easy.
We love our kids, and we will instinctively protect our families, but it’s always healthy to remember that not every problem requires a rallying of the local villagers. You don’t have to storm every castle with pitchforks and torches. Go to the source; find out what they’re willing to do in order to fix your problem…and THEN maybe you can riot.
Tags : Locations : Alberta, EdmontonPeople : Blake Loates