NAMM 2015 Media Day Overview

January 22, 2015
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NAMM - Media Day - Anaheim, CA 1.21.15
Full Photo Set: Click Here
Overview/Photos/Video: Mike & Stephanie Savoia

This years Media Day at NAMM was indeed the most attended one in recent memory. At times it was hard to even move around to shoot a photo or e ven video. Maybe a good sign the music business overall is back on the up? This annual trade show draws nearly 100,000 music-industry retailers, manufacturers, artist and fans from around the world encompassing nearly every genre of music. Before the four-day trade show opens, most of us media-relat ed folks fly in a day early to attend a special 3 hour session with a few select companies that participate to showcase their new products direct to media before they become possibly lost in the nearly 1.5 million square feet of exhibit space within the Anaheim Convention Center and outside building s. 

All the companies (feel free to click the links to discover some cool company products) participating this year on NAMM media day were:
Blackbird Guitars, Cordoba Guitars, Epsilon-Pro, GTC Sound Innovation, IK Multimedia, Imitone, iZ Technology, Line 6, Make Noise, Marion Systems Corporation, McCarthy Music, Monster Products, Orange Music Education, Peavey, Rock & Roll High, Roland Corporation, Taylor Guitars, TC-Helicon, The John Lennon Educational Tour Bus, V-MODA and Yamaha

Each year the Executive Director of the John Lennon Educational Tour Bus, Brian Rothschild brings in a big name special guest to mentor students from Berklee College to write and record a new song on the tour bus. The artist also comes in on media day and talks about the importance of music education among the youth of today and how NAMM & the John Lennon Educational Tour Bus work together to do just that. This year was George Clinton (Parliament Funkadelic). He also promoted his new book "Like George" too.

 

One of the most interesting product demonstrations was from Orange Amplification's with their new Musicboard where the student does not necessarily need to play an instrument to learn and understand music theory with actual sound demonstration using the music board. The video will show you a normal looking whiteboard come to life with the touch of a wand or you can demonstrate with the attached keyboard!

So after 3+ hours at Media Day here's each of our favorite new product release at NAMM Media Day 2015.

Stephanie: Imitone - Play any instrument with your voice. Definitely my favorite product on Media Day. You can use your voice to create a guitar riff or whistling to make a melody on a piano. You don't have to know how to play these instruments to create music with them. The software translates the sound of your voice, humming, whistling and even musical instruments into MIDI - digital music sound. To get started, you just need the Imitone software, a microphone and a music app. An example is Apple's GarageBand. Your voice would become piano, electric or acoustic guitar, or one of several keyboards.

If you are going to sing, hum or whistle, it does need to be in tune. If it's not in tune, the instrument your voice is being translated to will also be out of tune. The software is still in beta so the two versions are being sold at a discount. The basic version is $25 and includes: Scale correction, loudness control, vibrato control, pitch blend, octave shift, and percussion control. The prime version includes the above as well as: Simultaneous multi-instrument control, adjustable tuning, timbre controls, experimental polyphonic detection, fully configurable MIDI sequencing, custom analysis tuning and analysis data visualization.

Mike: GTC Sound Innovations REVPAD - The REVPAD is a wireless small, elegantly designed device, that can be easily attached with thin velcro on top of any amplified guitar, acoustic or bass. It transmits to a sound processing base unit that contains high-end effect algorithms along with traditional analog distortion and overdrive. This is a game changer for guitarists world wide! Imagine the sounds and unique sounds with your playing you could create! REVPAD expands any guitar beyond one’s imagination and gives the ability to play unique and inspiring sounds with just a finger swipe on the pad. Check out all the info on this awesome product from Israel: http://www.gtcsound.com/revpad_page

 

Check out all of our NAMM Media Day photos: CLICK HERE 

More NAMM Blogs on the way!